Friday, 31 January 2014

Following Superbowl Ads

So, here´s my list to follow all Ad related with the event:

1. AdBlitz YouTube Channel: Here you can see all commercials

2. 2014: Nice compilation

3. USAToday AdMeter: You can vote on your fauvorite Ads

4. Hulu Ad Zone

5. AdWeek Superbowl Ad Tracker

6. NFL Official website

7. Superbowl topics on NewYorkTimes

8. CBS Superbowl commercials 2014

9. 2014 Superbowls Commercials

Hope you like them, maybe I miss some, just twit me!

Wednesday, 22 January 2014

Irrelevant Ads - Eyetracking - Banner blindness

Just came across this article on BizReport: Study: Most ads ignored because they aren't relevant.

See also: Eye tracking study how to beat display ad blindness?

Well this is based on the Study by Infolinks, a whitepaper on eyetracking and banner blindness.

The question for banner CTR success is always the same. Where is it depending on? I would say in this order:

- Ad Location (site, target)
- Ad Format (Standard, RichMedia, Video Ad, Native Ad)
- Ad Behauvior (Retargeting, Expandable, Frecuency)
- Ad Creativity (CallToAction, Branding, Trademark, Consideration)

You can download it here or see it online below

Monday, 20 January 2014

Work in RTB? You should read this

Navigating Planet Ad Tech guide: Nice newspaper´s like guide explaining concepts and terms related to Ad Technology

Thursday, 16 January 2014

B2B Online Display Advertising for dummies

Bizo with iab have just published this guide for people coming to Display Advertising

You can dowload entire book here