Wednesday, 22 January 2014

Irrelevant Ads - Eyetracking - Banner blindness


Just came across this article on BizReport: Study: Most ads ignored because they aren't relevant.

See also: Eye tracking study how to beat display ad blindness?

Well this is based on the Study by Infolinks, a whitepaper on eyetracking and banner blindness.

The question for banner CTR success is always the same. Where is it depending on? I would say in this order:

- Ad Location (site, target)
- Ad Format (Standard, RichMedia, Video Ad, Native Ad)
- Ad Behauvior (Retargeting, Expandable, Frecuency)
- Ad Creativity (CallToAction, Branding, Trademark, Consideration)

You can download it here or see it online below



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