Wednesday, 22 January 2014
Irrelevant Ads - Eyetracking - Banner blindness
Just came across this article on BizReport: Study: Most ads ignored because they aren't relevant.
See also: Eye tracking study how to beat display ad blindness?
Well this is based on the Study by Infolinks, a whitepaper on eyetracking and banner blindness.
The question for banner CTR success is always the same. Where is it depending on? I would say in this order:
- Ad Location (site, target)
- Ad Format (Standard, RichMedia, Video Ad, Native Ad)
- Ad Behauvior (Retargeting, Expandable, Frecuency)
- Ad Creativity (CallToAction, Branding, Trademark, Consideration)
You can download it here or see it online below