Tuesday, 18 June 2013

iab - Be Persistent, Colorful, Short, Valuable - Be Google, Be Microsoft

If you already have read the last recommendations for Creativity in Mobile Advertising (manifesto), you have come up with this image:

If you see the logo and compare with Windows 8 one:

Some resemblance? Let´s see now Google logo:

Just coincidence? Hope so!

What about the words?  Be Persistent, Colorful, Short, Valuable. Looks like Bruce Lee campaign "Be water my friend":

So, there´s a subliminal message here: Buy a Google or Windows Phone and put it into the water and you will be really creative, and maybe Bruce Lee!

Thursday, 13 June 2013

DoubleClick on VideoAdvertising

There are two more studies from Google DoubleClick about Video Advertising:

The Rise of the viewer choice

New Ways of Buying and Selling Video Ads: The Programmatic Channel

You can check it out at Google Video ThinkInsights

Wednesday, 12 June 2013

YouTube view counts on embeded videos

The Fact: YouTube videos embed on Ads

So, here after a little controversy related to Display Advertising. There is a lot about embedding YouTube videos in RichMedia an Video Advertising.

If you take a look at takeovers, mastheads and wallpaper Ads, most of them have YouTube videos embedded. This is made not only by DoubleClick (Google is the owner of YouTube), but also by main RichMedia providers:

The Question: Does it count views on YouTube Channels?

There are plenty of brands asking the same question:
If I have a YouTube video embedded on an Ad, does it count views on my brand channel?

Usually you can use your RichMedia provider component for video. What´s the reason to do this? I don´t think it is to save AdServing cost. It has to be with Social Media, engagement and the impact of YouTube in Video Advertising. Well there are some campaigns measured by the number of YouTube views. So you could have you BrandChannel, in this way Display Advertising is another way to promote it.

The Answer: YouTube videos embedded count as view only when they have no Autoplay

So, after a long search, I have the answer. You can check out the answers directly from Google in several places:

"The definition of the playVideo function has been updated to note that YouTube only counts playbacks that are initiated through a native play button in either the embedded or chromeless player".

IMPORTANT:. YouTube video views will ONLY count if a user interacts with the default YouTube play button which appears in the middle of the creative or the play button on the default control menu in the bottom left corner of the player. Autoplay videos will not count.

The YouTube Video Player allows masthead video views to count directly toward overall YouTube brand channel video views. For the YouTube view to count, the user must click to start the video using the standard YouTube play button. Autoplay videos don’t count toward YouTube views.

 So, this is not counting as the video has AutoPlay:

This is counting, the video has no AutoPlay:

What to do from here?

There are many options to embed a YouTube video: RichMedia Provider component, html object and Chromeless Player. For anyone you use, I would say, if you want Engagement, play the video! If you want to count views, just launch it without Autoplay. It´s easy.

YouTube Resources

Wednesday, 5 June 2013

MSN updates online Advertising specs

One of the leaders in innovation in Online Advertising which I particularly admire is Microsoft Advertising. They have just updated all specs for online Advertising at advertising.microsoft.com

So, what we find now is a menu with five possibilities:

Products (Ad Solutions, Ad Formats, Creative Specs, Policies)
Brands (MSN, Outlook.com, XBox, Bing, Skype, Windows 8)
Knowledge (Research, Training)
News (News, Newsletter)

In section Products, for Ad Solutions you will find eight different items: Display Advertising, Ads in Apps, Xbox, Network and Exchange, Search Advertising, Video, Mobile, Audiences. Well, everyone in Online Advertising is talking about audience right now, not only in the way RTB does, but also for the battle of the screens.

Concerning Display Advertising (ruling this blog!), we find six submenus: Multi-Screen, Rich Media, Display Ad Targeting, Social, Brand Integration, Yarn. This last one I´m not sure what it is, looks like a creative tech lab helping customers to do great Ads. There´s a text about engagement, probably MSN sites are the most appropiate for branding and innovation. 

If you move to next tab, there´s Ad Formats. We find there main ones: 3D Cube, Banner, Button, Expanding Graphic, Expanding HTML, Full Screen , IAB Billboard, IAB Filmstrip, IAB Pushdown, IAB Sidekick, IAB Slider, Interactive Panel, Push Out, Rectangle, Skyscraper and Textlink. Good chance! Thought 

I miss here IAB Video Rising Stars (for mobile I still consider is as a jungle, so lets give them a minute!)

Third tab for Products is Creative Specs. Previously each country had its specs. I think it is a great idea to have all together. By now there are 94 formats. Before, we had these cathegories: Mobile, Standard, Standard Rich Media, MSN Homepage, Premium Rich Media, Textlink, Video Player Ad, Sponsorship. Now this has been reorganized as follows:

Here you are the full list with specs:

Expanding Ad 
Float to Rectangle
Fox Sports Non-Pushdown Ribbon
Fox Sports Pushdown
Glo In-Page Ad
Homepage Shopping Module
Homepage Standard Ad
IAB Billboard
IAB Filmstrip (300x600)
IAB Portrait
IAB Pushdown
IAB Sidekick
IAB Slider
In-Page Ad
Mobile Banner
Mobile Rich Media for Apps and Browse
MSN Autos Decision Guide
MSN Autos Ghost Compare
MSN Autos New Car Showcase
MSN Channel Textlink
MSN Channels Brand Integration Skin
MSN Delish Site Skin
MSN Delish: Sidekick
MSN Entertainment Glider
MSN Entertainment Interactive Panel
MSN Entertainment Peelback
MSN Entertainment Skin Deluxe
MSN Entertainment Skin Deluxe with Overlay
MSN Entertainment Skin Deluxe with Pushdown
MSN Entertainment Skin Lite
MSN Fitbie Peelback
MSN Fitbie Pushdown (Sliver)
MSN Fitbie Sidekick
MSN Fitbie Site Skin
MSN Homepage 300x60/300x120 Ad
MSN Homepage Click to Full Screen
MSN Homepage Halfpage Ad - NL/NL
MSN Homepage Peelback Ad
MSN Homepage Rich Media - IAB Filmstrip 300x250
MSN Homepage Rich Media: 300x250 Expanding
MSN Homepage Rich Media: 300x250 Expanding with Float
MSN Homepage Rich Media: 300x250 Float
MSN Homepage Rich Media: 300x250 In-Banner Video
MSN Homepage Rich Media: 300x250 Interactive
MSN Homepage Ridh Media: 300x250 Non User-Initiated Video
MSN Homepage Rich Media: 300x250 Push Out Ad
MSN Homepage Rich Media: 300x600 Magnetic Canvas
MSN Homepage Rich Media: 300x600 Storyboard
MSN Homepage Rich Media: 300x600 Swell
MSN Homepage Rich Media: 3D Interactive Page
MSN Homepage Rich Media: 958x70 Sliver
MSN Homepage Rich Media: Billboard
MSN Homepage Rich Media: Billboard Expand
MSN Homepage Rich Media: Glider
MSN Homepage Rich Media: IAB Filmstrip
MSN Homepage Rich Media: Interactive Panel
MSN Homepage Rich Media: Page Reveal
MSN Homepage Rich Media: Sidekick 300x250
MSN Homepage Rich Media: Takeover with Float
MSN Homepage Rich Media: User-Initiated Skin
MSN Homepage Standard Rich Media
MSN Money Broker Center Text Links
MSN Money Quote box Everywhere Text Links
MSN Money Site Skin
MSN Money Skin Deluxe with Overlay
MSN Page Reveal
MSN Rich Media: 3D Page Cube
MSN Rich Media: Billboard Expand
MSN Rich Media: Swell
MSN US Homepage Rich Media: 300x120 Super Expanding
MSN US Homepage Rich Media: User-Initiated 3D Page Cube
MSNBC Ad Slice / NBC Digital 300x1050
MSNBC Big Banner
MSNBC Marketplace / Resource Guide Textlink
MSNBC Resource Guide
MSNBC Text Ad with Logo
People Powered Stores
Skype - Click to Full Screen
Skype - IAB Filmstrip 300x250
Skype - 300x250 24 hr Takeover Non-Expanding Ad
Skype 300x250 Conversation Ad
Skype 300x250 Expanding Ad
Skype Masthead Expanding Ad
Skype Masthead Non-Expanding Ad
Standard Ad
Standard Microsoft Media Network Ad
Universal Video Asset (UVA) - Freewheel Markets
versaTiles Catalogue
versaTiles Media Showcase
versaTiles Online Retailer
Wonderwall and Wonderwall Latino Pushdown (Sliver)

What else? You should pay attention to all Skype formats. Nice ones, and not really too intrusive. Every Messenger format are now deprecated (OMG there were really painful!)

Maybe I miss some kind of visual help as Yahoo does, so you don´t need to download specs to see what´s the format about. In terms of design, I really like how they´ve done here!

Tuesday, 4 June 2013

Explore the future of digital at thinkDoubleClick 2013

Just uploaded at What's the future of digital media and marketing? This is the key question senior executives from the digital advertising ecosystem will address at thinkDoubleClick, Google's annual executive