The Collapsed Ad: (it says "Come to Openbank and make it simple"
The Expanded Ad: (it says: Simplifying is making banners easy to close XXDD)
This is one of the most typical RichMedia Ads in Spain, an expandable leaderboard, usually 980x90-1005x100. Also similar Ads like this are launched in the mani publishers of Spain with little diferences on measures.
The thing is: This is the first one that I see in HTML5.
Launched by DFP, it´s just two animated gifs:
For the collapsed Ad (980x90):
For the expanded Ad (1005x1000):
So, if you go to DoubleClick RichMedia Gallery Formats, select HTML5, you will find:
Continue to "Expanding":
And click on instructions, what do you find?
Yes! It´s a .pdf with the instructions to make it on the Google Web Designer new Google Tool.
Also for ElMundo.es:
The deep question is: When is html5 overtaking Flash in RichMedia?
I´ll keep you posted about this ;D