Thursday, 3 October 2013

DFP launching Expandable Leaderboard (Careta) at ElPais.com and Elmundo.es with html5

Yesterday, I was browsing and saw this Ad:

The Collapsed Ad: (it says "Come to Openbank and make it simple"

The Expanded Ad: (it says: Simplifying is making banners easy to close XXDD)

This is one of the most typical RichMedia Ads in Spain, an expandable leaderboard, usually 980x90-1005x100. Also similar Ads like this are launched in the mani publishers of Spain with little diferences on measures.

The thing is: This is the first one that I see in HTML5.

Launched by DFP, it´s just two animated gifs:

For the collapsed Ad (980x90):

For the expanded Ad (1005x1000):

So, if you go to DoubleClick RichMedia Gallery Formats, select HTML5, you will find:


Continue to "Expanding":


And click on instructions, what do you find?


Yes! It´s a .pdf with the instructions to make it on the Google Web Designer new Google Tool.

Also for ElMundo.es:

Collapsed

Expanded


The deep question is: When is html5 overtaking Flash in RichMedia?
I´ll keep you posted about this ;D



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