Wednesday, 9 October 2013

iab publishes 2013 first six months´results October 2013

Just released: The IAB internet advertising revenue report.

So let´s concentrate on formats, probably one of the main topics of this blog:

There´s the rise of Mobile. Great! To be honest, I thought video percentage was going stronger. Hope iab video rising stars formats and video on mobile will make best risings. Thought I´m not sure if mobile video is counted as video, mobile or both. Display and Search have an increment and the others stay almost the same.

So it´s true! You definitely go for Mobile and digital video plus search and display. Well, usually it´s a combination of them in digital strategy. 

Here you can see the whole report:

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