So let´s concentrate on formats, probably one of the main topics of this blog:
There´s the rise of Mobile. Great! To be honest, I thought video percentage was going stronger. Hope iab video rising stars formats and video on mobile will make best risings. Thought I´m not sure if mobile video is counted as video, mobile or both. Display and Search have an increment and the others stay almost the same.
So it´s true! You definitely go for Mobile and digital video plus search and display. Well, usually it´s a combination of them in digital strategy.