Wednesday, 16 May 2012

Display Ads Innovation and News

Let´s begin recovering the IAB UK Future Format Awards. Perhaps we will hear a lot about them as we did with IAB Rising Stars.

These were the entries:

Future Formats Award 2012 - The Entries



So we have all these formats:

Yahoo 3d brochure (template and demo)
MSN filmstrip (template and demo)
CinemaAd from DoubleClick (template and demo)
Firefly Video Toolbar by Tribal Fusion (template and demo)
FloorAd from DoubleClick
In-image from Vibrant
Mood Skin from DoubleClick (template and demo)
Page Skin by Inskin Media
Picture Frame by DoubleClick
Shuffle Box by Yahoo (multiplatform) (template and demo)
Slider by MediaMind
Sidekick by MediaMind and MS Advertising
Page Move by DoubleClick (template and demo)
The Bar by DoubleClick
The Cascade by DoubleClick for Telegraph (Template and demo)
The Devil Format by AOL (template and demo)
YouTube Masthead
VideoSkin by DoubleClick (Template and demo)

Well, there are some formats that we already know and have even more than two years (FloorAd, Sidekick, MastHead). I don´t know why they take part on the contest (It says "Future Formats"not past ;D ). Also I should say as it was for UK, we see DoubleClick in first place of innovation.

And the finalist:

Future Formats Award 2012 - The Finalist




Let´s go on! We have some good Research:

First from eMarketer, the release of Top Digital Trends 2012


Open publication - Free publishing - More 2012

You´ve got nice info there. Get your own conclussions once you see the stats.

Also from Microsoft Advertising, The Premium AdFormats Research

In the videos area we have some good news, this comes from DoubleClick Experiments:


Also from IAB UK:

The Evolution of Online Display Advertising



Finally, Google has opened doors to their research, so now we have access to multiple display  studies, I have founded these very interesting:


Google Display Network vs. Portal Takeovers for Tech Enthusiasts



Impact of YouTube Homepages On Brand Engagement



AOL: Are you an engager?
AOL: Six steps to a better brand online
AOL: Get smart quality

Hope you find this useful