Tuesday, 28 February 2012

IAB Anual leadership meeting

For this week we have two important events in the online market: first the Mobile World Congress of Barcelona, second is the IAB Anual Leadership Meeting, let´s see what´s happening here!

Day 1: IAB Releases New Standard Ad Unit Portfolio

Introduction VĂ­deo:

This is the banner from iab page:

Also, here is the big change, I would say the movement is about bigger Ads, also with better result, at least by now. There are several researchs explaining how this Ads have better CTR. We already posted about Rising Stars Formats in this blog here also you can have more info about them here

Go and check all new formats in the new 2012 Display Porfolio

Day 2: IAB Reveals Winners of First-Ever ‘Mobile Rising Stars’ Competition

IAB Mobile Rising Stars
These are the formats:

Filmstrip: Scrollable, multipanel, horizontal or vertical ad unit, much like “The Filmstrip” Display Standard Ad Unit Richly engaging experience with tons of content possibilities delivered in page with users fully in control
Slider: Overlay unit on the bottom of a page mirrors touch screen habit, prompting users to slide the entire page over, unveiling a full brand experience, much like “The Slider”  Display Standard Ad Unit Optimal creative space keeping viewer fully in control of ad experience

Adhesion Banner: Standard banner that “adheres” to its start position when device is rotated or when content is manipulated (e.g., with a tap to magnify) Elegant solution to fundamental challenge

Full Page: Full screen experience that accommodates both portrait and landscape orientation An ideal creative canvas—the whole screen—with interactive functionality

Push: A bottom or top banner that expands to full screen, not unlike “The Pushdown” Display Standard Ad Unit Allows for an immersive, in-page ad experience, with users in control
Also you can download a .pdf with this info here

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