Friday, 30 July 2010

Flash + Facebook = online success

Yesterday was the launch of the campaign Lost in val sinestra which I found via Yorokobu.

This is a microsite where you get connected by Facebook, then you choose the characters (your friends!) and at the end of the process you get a video as this one:

LOST IN VAL SINESTRA from Fernando Comet on Vimeo.

We´ve already seen the same idea a couple of times or more, for example in the site Je tue un ami com a été tué, and also in a swedish website about communications whose name I don´t remember now. Something similar was seen in Prototype

This is a video where they insert photos and texts with the Facebook API by an XML. Later, the difficult step, is to mask all the photos so as to see them in the video. I´ve seen more as this one but not as good.

If you have a look to the code, this is the url of the html:
HTTP://WWW.LOST-IN-VAL-SINESTRA.COM/027594C51758D0BF72, and we have:

var flashvars = {};
flashvars.swfUrl = "MovieMaker.swf";
flashvars.xmlUrl = "xml/content.xml";
flashvars.movieHash = "027594C51758D0BF72";

Probably the video has cuepoints where they insert the photos, Flash makes this all right even if the video is on streaming.

In this case they forgot the option to share the final video with other APIS (Twitter, Blogger, etc.) Anyway I´m watching more and more like this in the future. The use of Flash within Facebook is a warranty of success.

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