Thursday, 30 July 2009
Tuesday, 28 July 2009
I found it on Estrategias, NetCandy and TheSlogan.com
This idea comes from a bank. The target is young people from 20 to 30, do they like music? Yes they do. Next step: Place concerts in little banners so bands can upload their concerts to the banners. You can see an example in BannerConcerts, more details of the campaign in the official site.
Monday, 27 July 2009
Thursday, 23 July 2009
Wednesday, 22 July 2009
Monday, 13 July 2009
The briefing was to show an evolution of computer games.
The documentary itself is about different people, based here in germany, showing their everyday life, and their addiction to the same specific, famous MMORPG (massive multiplayer online role playing game) that starts with a "W".
Every game character in this prologue was reinterpreted, redrawn (...one pixel at a time), and animated frame by frame.
Tuesday, 7 July 2009
In Spain, and differing from other countries the rich formats leader is Eyeblaster. There are also some new firms as Richandreach but the other two are the main ones.
Eyeblaster has just published the content of the sessions they already did in Madrid. You can watch this video of Pablo Morales from Eyeblaster talking about future and change. Also take a look at the other videos of the congress on the right.
Ok, let´s talk now about Eyewonder!
My friend told me: Now it is the time for videoplayers, tickers and overlays. You will see also a lot of lateral scrolls. For example:
This is a creation from Eyewonder Germany. It has 3 banners, two of them sincronized, with a superlateral layer (2400 x875). I scored 374m, did you beat me?
Another one will be this, usually they go inside this kind of websites.
What about crisis? Internet is beatting the TV, all of us know, anyway campaings are a bit poor cos there are creativities without video or impressions are passed to display (gif, jpg, etc.)
The cost of a campaign is between 1.000 and 2.000€, it depends. Some charge just CPM (cost per 1.000 impressions), it is usually standard and depends on the work donde.
Take a look at this one and wait for the banner to load.
What can I say about this?
Ok, if you have to work with them, just don´t do like me!, call them first! It´s better!