IAB Anual leadership meeting

For this week we have two important events in the online market: first the Mobile World Congress of Barcelona, second is the IAB Anual Leadership Meeting, let´s see what´s happening here!

Day 1: IAB Releases New Standard Ad Unit Portfolio

Introduction Vídeo:


This is the banner from iab page:

Also, here is the big change, I would say the movement is about bigger Ads, also with better result, at least by now. There are several researchs explaining how this Ads have better CTR. We already posted about Rising Stars Formats in this blog here also you can have more info about them here

Go and check all new formats in the new 2012 Display Porfolio

Day 2: IAB Reveals Winners of First-Ever ‘Mobile Rising Stars’ Competition

IAB Mobile Rising Stars
These are the formats:

Filmstrip: Scrollable, multipanel, horizontal or vertical ad unit, much like “The Filmstrip” Display Standard Ad Unit Richly engaging experience with tons of content possibilities delivered in page with users fully in control

Slider: Overlay unit on the bottom of a page mirrors touch screen habit, prompting users to slide the entire page over, unveiling a full brand experience, much like “The Slider”  Display Standard Ad Unit Optimal creative space keeping viewer fully in control of ad experience

Adhesion Banner: Standard banner that “adheres” to its start position when device is rotated or when content is manipulated (e.g., with a tap to magnify) Elegant solution to fundamental challenge

Full Page: Full screen experience that accommodates both portrait and landscape orientation An ideal creative canvas—the whole screen—with interactive functionality

Push: A bottom or top banner that expands to full screen, not unlike “The Pushdown” Display Standard Ad Unit Allows for an immersive, in-page ad experience, with users in control

Also you can download a .pdf with this info here

YouTube Creator PlayBook

Superbowl 2012 Ads Resume

First, you should surf on these websites:

- First in Google
- The AdBlitz YouTube Channel
- The AdWeek page
- Huffington Post
- Superbowl-Ads
- AdZone from Hulu
- If you are interested in music: Billboard
- AdAge of course

AdBlitz:

Madonna Superbowl 2012 Halftime show:



In USA Today they have launche the AdMeter, you can vote:



Finally, all time Ads:


At Twitter I would follow better #superbowl  #superbowlads  #superbowl-ads #brandbowl and #adbowl

Apple May Open iPad to Rich Media

HTML5 Banners

Imagine this scenario: Flash is definetely dead and it has been replaced by HTML5. I do not support this statement at all, but it could be.

So: What happens in that case with display Ads?

One the big advantages of Flash is that it is a program which can be used by many differente profiles, such as designers, animators and developers. In my work I give support to more than 50 creative agencies to make RichMedia Ads, the more of them are made with Flash. In my opinion all conventional banners are made by designers, and about the 50% of RichMedia Ads also, the rest need more developer/animation skills.

So, if the previous statement happens: What would creative agencies do?
To answer this we should go to the past. We must know that Flash was first a program for designers and animators, then, Flash progressed a lot, so many programmers also began to use it. And also many designers using Flash like me migrated and converted into designers-developers, what they called devigners.

But, to be honest, I don´t see these people moving to html5. Why? Because by now there´s not a wysiwyg program for html5, or is there?

Well, there´s a company called AdVine, Sprout, making something about this. This is called Sproutinc, the idea is this:

let´s see a video:

Sprout Studio Demo from carnet on Vimeo.

You can find more info about them in their website or in their blog

Also, Adobe has a word to say about this, as you can check in Adobe Labs 

Also you can have a look at their video channel on youtube

I see this more advanced than Adobe Edge