15 Google Trends you may have missed in May

Really amazing news on Google since Google Congress I/O 2013, but not only there, also in Advertising and  experiments using Google APIS.

Gonna show you the news I really like, the visual ones!

For the user: Looks like an screensaver, but this is the new GoogleTrends:
 You can customize it right here

The new Google StreetView

The Monastery of St. John the Theologian on the Greek island of Patmos

The new Google Maps, just launched

Also Google+ update is great! For me the most amazing is about photos, for example to see the photos of any user, in this case Reg Saddler photos:

This is almost the same as Pinterest, the new flickr, blogs... The trend is about boxes!

The video about Google+ update


This is Timelapse project, by Time with Google technology

This is for GoogleNow


Also new, more related to Advertising, Chrome experiments of Google APIs:

Google Hyperlapse:

Google Chrome Super Sync Sports, FWA winner, Second Screen Game:

Peanut Gallery, using voice recognition and web speech API:

Art and Copy Code Trailer:

Google Breakout:

The launch of GoogleMusic:

Google Engagement Project from ThinkInsights:

Google YouTube Partner Program:

HTML5 for Digital Advertising

One of the main news this week comes from yesterday iab´s announcement: IAB publishes HTML5 for Digital Advertising (guidance for ad designers & creative technologists)

This is a draft, but you can see the article right here or just download here


Here is my quick view and comments at the document made by iab Ad Operations Council and iab Mobile Marketing Center of Excellence.

One of the main paragraphs I would underline would be this one:

"The demand for HTML5-formatted ads has increased as the promise for seamless operation across desktop computers and mobile devices is propagated in the marketplace. While HTML5 offers a rich rendering experience across devices, the scarcity of design tools requires additional expertise."

As we are already seeing lots of creative programmers and designers moving to HTML5 in big projects suchs as branding and promo microsites, it is the time now for Digital Advertising to move to HTML5.

So the article is really neutral and opened, what I like. It does not points out clearly what to use  (JQuery / JS Animation vs CSS Animation, Canvas and DOM Elements), gives good recommendations for Optimization of Ad Creative Packaging, indicates about IAB SafeFrame Solution, and frames per second.

In terms of Production, what´s happening?
There are some technologies with their own templates already prepared to launch any Ad with HTML5. What software is being used? I would talk about three or four:
- Adobe Edge Animate
- Tumult Hype
- Sencha Animator
- Motion Composer

Some references
IAB Ops Council
IAB Mobile Marketing Center of Excellence
IAB Sameframe
IAB MRAID 

Coastwalk: Playing with GoogleMaps API, Flickr and Javascript

So... As you probably know, I am better photographer than programmer. Anyway what I really like is combining both skills. 

This way, after making some photos, I made a flickr set for them, prepared some text and made something interactive about it. What did I discover? I would say:
 - Anything you want to do is already done
 - Google Maps API is awesome
 - Flickr also
 - Javascript is becoming more and more powerful

This is the introductory test about these series of photos: 

"Coastwalk is a reflection of beaches landscapes and luminosity. Sport, sea, summer, fishermen, turists.


Coastwalk is a line of points between places, landscapes, experiences and greetings.

Coastwalk is a photowalk along the beaches I used to go when I was a boy. A new meeting with something known, this time with a Reflex cam. 

Coastwalk is a summer itinerary made in several days. Walking along thirty kilometers from the beaches of Tapia de Casariego in Asturias to Barreiros, Foz, in Galicia. 

Coastwalk is a reflection of beaches landscapes and luminosity. Sport, sea, summer, fishermen, turists.


Coastwalk is blue, deep blue. Also green, white and yellow at sunset. 

Coastwalk is a selection of twelve photos out of a thousand, taken last summer."


Coastwalk implementation with Parallax, based on Greygoose 

See here

Probably out of date, but nice anyway. just prepare photos, thumbnails and texts. Really fast.


Coastwalk on Google Maps

See here

Quite easy: Just go to your Google Account and create a new customized map, make it public and go. Take a look at the Google Maps API Developer Showcase.

Coastwalk Flickr Supersized 

See here

This is made with the JQuery Supersized plugin. You can connect easily a Flickr gallery set and display it with fullscreen and rwd


Coastwalk with Flickr Maps

See here

Just go to your Flickr account and make a map.


Coastwalk Flickr Set

See here

This is about displaying photos, justs from Flickr.

So, I made all these demos in just one day, the photos took more time, be sure ;D

Display Advertising Visual Guide

Just released!

Display advertising visual guide from Fernando Comet

Design Salary Guide 2013

Just one week ago we read about the last Coroflot Design Salary Guide results:

You can see the  snapshot here and the full infographic right here.
For more info try here, you could even have the data from your own country.

Controversy is here when talking about job titles. What´s mine? That´s the question for many producers:

I have posted about controversy of job titles based on the CreativeGroup Salary Center